The Marketing Matters Podcast with Mark Vogel


2 - Big Data vs Marketing Research

Is there still a need for traditional market research when we have near-immediate customer data available to us?  In episode 2 of the Marketing Matters podcast, Mark Vogel illustrates how big data and marketing research works together to create high-performance marketing plans.

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1 - From Mad Men to Mad Marketing



Welcome to Marketing Matters, a brand new podcast by Mark Vogel of the Avant Marketing Group. In this first episode Mark covers the evolution of marketing including the role of advertising agencies. 


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